Emails getting blocked? Take this one step to eliminate delivery issues.

GMass intentionally doesn’t monitor its users. Meaning, accounts don’t need to be approved before you can start using GMass to send an email marketing campaign. Why don’t we police our users? Because Google does most of the policing for us. If you use GMass to send spam, it’s likely that Google’s automated systems will be triggered and your Gmail account will be terminated. It’s unlikely that we’d be able to develop a better algorithm than Google already has in place for detecting and terminating spammers.

However, even Google’s spam detection mechanisms might not be fast enough in some cases. Lots of spammers succeed in using GMass to send some spam out before Google notices and terminates the associated Gmail account.

Because of that, it’s possible for your legitimate emails to become associated with a spammer’s emails and for you to also get blocked. How are your emails connected to the spammer’s emails? If you’re using GMass’s open tracking, click tracking, or unsubscribe features, then a “tracking domain” is inserted into your email to allow those features to work. If you’re using open tracking, then an invisible pixel is placed at the bottom of your emails, and the domain referenced is the tracking domain. If you’re click tracking your links, the links are altered so that the GMass server is hit first to record the click, and that’s done by way of the tracking domain. Unless you’ve set up your own custom tracking domain, GMass uses shared tracking domains across accounts. Typical shared tracking domains look like gmss1.com or gm.ag or gmss1.net. They are variations of the word “gmass” with the vowels removed, using various Top Level Domain (TLD) extensions from .ag to .net to .com.

Some spam filters catalog domains that are commonly found in spammy messages, so if your emails contain the same tracking domain as the spammer’s emails, then your emails can also get blocked.

This screenshot shows an example of the role a tracking domain plays in your GMass sent emails. In this case, the tracking domain “gm.ag” is used to track clicks of the reddit link.

 The solution is a simple one. Your accounts should use a tracking domain that is specific to just your email campaigns.

If you are able to add a DNS record for your domain…

You can easily set up a branded tracking domain for your GMass accounts that is based on your OWN domain name.

After a tracking domain has been set on your account, you may want to resend your campaign to anyone that blocked you previously. Here is how to do that.